How many times have real estate agents gone to an excellent training event or read from an excellent book? Many times, right. How many times have real estate agents taken what they’ve learned and changed their business with it? You would hope the answer would be many times. However, this is not the case. What you’ll learn here will give you power to accomplish your dreams.The biggest mistake real estate agents make is not doing what they’ve learned. On the surface this sounds silly. When you dig deeper you begin to understand why. When you truly understand and internalize this, the doors to ultimate success will be opened to you forever!To really understand, we need to look at a typical day for an agent. The daily activities are usually built around what is most pressing on them. That’s where they start their day and end up spending a large amount of the day. The day ends up driving the agent. I’m sure you’re thinking, “That’s not what happens to me.” In reality it happens to just about everyone to a greater or lesser degree.The main problem is a lack of understanding on the agent’s part about how to plan their day and time block to accomplish the most important activities. This was a big problem for me for quite some time and is with most people. We get engaged with the first pressing thing of the day and from that point on are chasing around what ever is pressing upon us.When you sit down at the end of the day and take an inventory of your activities, do you find that you’ve worked enough on lead generation? Do you find that you’ve done enough to educate yourself to improve your business? We find that we aren’t left with the necessary time in the day to devote to lead generation and education.I’m not trying to lay a guilt trip on anyone. This is just the facts of the matter. When we really come to grips with the fact that we are not controlling our day, we can then begin the process to change. That’s what this is all about. Getting from your current state to a better state. Successful people understand this principle better than most. That is what sets them apart from the rest of us.The other major factor is the fact that change is uncomfortable. Doing what we’ve learned through training is not easy. What we are currently doing is comfortable to us and easy to stick with because it’s what we are used to. Here’s the clincher, we stick with it even though we know the better thing we really should be doing. When we try something that makes us uncomfortable, like some new method or technique, we avoid it and go back to what we are used to. I believe this is the major cause for not doing the good stuff we learn about. Success takes hard work. But you know what, you have the ability to do it and be successful. Don’t ever forget that.
There is a little-known marketing secret that is used by PR professionals in order to explode their on-line and offline businesses. If you are a real estate investor entrepreneur, you could, of course, hire a marketing firm in order to exploit this type of marketing. However, there is a way to make use of this secret without spending thousands up front.The secret are real estate articles, and it can literally bring business right to your doorstep.You see, when many entrepreneurs think of marketing, they think of paid advertisements in newspapers and other media. While there is nothing wrong with paid ads, a free and informational real estate investment article or two is a fun, easy, and rewarding way to get even more effective marketing – often at no cost.Providing free real estate articles on investing techniques or certain types of property investments work so well for a number of reasons.*First, people like real estate investors pay more attention to articles than to paid ads.Customers, including your potential homebuyers or investing clients, are bombarded with ads each day. They often appreciate – and are willing to spend time on – reading an article on property investing that gives them useful information without using the hard sell.*Secondly, providing property investing information in the form of free real estate articles can establish you as an expert.By publishing a real estate article – or a series of several real estate articles on a particular topic – you can easily position yourself as an expert to the media. In some cases, a reporter or media professional may contact you for a story. The fact is, investment-related articles can easily lead to more marketing and more exposure.*Plus, real estate articles can mean additional income.Depending on where your real estate article appears, you may get money for your work. You can also publish your real estate article on your website, where its keywords can attract more traffic to your business. You can even gather several articles together into a book.Writing real estate articles is obviously a good idea, but many entrepreneurs get nervous about committing their ideas to paper or to the computer screen. They worry about their writing abilities or they worry that someone will steal their ideas. Both fears are unfounded.If you can speak reasonably well, simply write the way you would speak to a client. Explain everything in simple terms and share the ideas that are important to you. There is no need to worry about someone stealing your article ideas, either. A quick search online will likely show you that just about every real estate topic has already been written on. It is very unlikely that your real estate article will contain information that no one in the business has ever encountered before.If, on the other hand, your real estate articles contain fresh new information presented in an interesting way, it is very possible that your innovation will mean more attention and more marketing opportunities for you.With so many advantages to writing, start developing and distributing free real estate articles today. Write about what you know best and then consider submitting your piece to a newspaper, magazine that publishes similar articles, or consider posting your article in an online article directory. Just remember to include some information about your business, so that your piece can bring you more profits!